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视频标签：advertising,Keeping,advertisers
所属栏目：高中英语优质课视频
视频课题：人教版高中英语选修九Book9 Unit 5 Inside advertising Keeping advertisers honest浙江省- 德清
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人教版高中英语选修九Book9 Unit 5 Inside advertising Keeping advertisers honest浙江省- 德清
Keeping advertisers honest
教学设计
I. Analysis of the teaching material
According to the English curriculum standard, the topic, together with the text itself, should play a leading part of the passage learning. The topic of my chosen material is Advertising controls. Therefore, I lay my focus on developing ways to control advertising.
Obviously, this passage is a problem-solution discourse. In the modern world, we are flooded with advertisements. However, the problem is that dishonesty exists among them. There are four solutions mentioned in the passage to control advertising. At last, a conclusion can be drawn by discussion after reading.
II. Analysis of the students
They are interested in various topics in English and willing to express their own opinions. However, they would be shy especially under the cameras. For senior two students, it is necessary to enrich their vocabulary and give them chances to practice applying the newly-learned vocabulary and structures. Some practical guidance for reading and framework for writing are needed.
III. Teaching objectives
Core competencies for English learners are the main focus of the lesson. 1. Intercultural awareness and social values
a. To judge the advertisements by themselves and to be a wise consumer. b. To understand the culture of advertising. c. To form a correct code of ethics.
d. When it comes to complaints organization, students should be educated that in China, if they need to complain about an advertisement, they should turn to the State
Administrations for Radio, Film and Television.
2. Thinking skills
a. To understand the structure.
b. To apply different thinking skills Learning strategies. 3. Learning strategies
课文标题： Keeping advertisers honest 单元名称： Inside advertising 教材版本： 人教版 授课年级：
高二
a. To arouse the interest in English and the topic.
b. Students should be goal-driven by finishing some tasks. 4. Language content and language skills
a. To master the vocabulary.
b. To express their opinions orally and literally. IV. Teaching procedures 1. Warming up
With the help of some pictures, talk about the topic of advertising and some new words and expressions are led in, such as: dishonest; untruthful; misleading; immoral; unethical; promote immoral or harmful behavior…
Purpose:
a. To get students involved with the topic. b. To present some new words. 2. Reading
While reading paragraph one, a bottom-up question was designed. With the help of them, it is easier for students to find out the problems and general solutions.
In para. 2 to 5, ways to keep advertisers honest are introduced. In order to help find detailed information, a mind map plays an important role.
Purpose:
a. Students became very clear about the structure of the passage. b. Detailed information can be highlighted. 3. Interpretation
Can you give some examples of advertisements shown in unsuitable places? What is the negative influence of the advertisements?
In China, what advertisements are banned, alcoholic drinks or tobacco? What do you think is the reason?
What is the qualities or codes of ethics of advertisers? As a students, what is your code of ethics? What will influence your code of ethics?
Present all the information above together with the help of the sentence patterns in the passage:
Many advertisements are shown in…In some advertisements,…There are also
advertisements that…
When it comes to the negative influences, the dishonest advertisements not only…but also…
Purpose:
a. To help students to have a deep understanding of the topic;
b. To encourage them to present the problems and negative influences of
dishonest advertisments.
4. Discussion and conclusion
At the end of the passage, the responsibility of the consumers is mentioned. In the text, the saying “Buyer beware” is introduced. It means buyers or consumers should be careful before buying. But as consumers, we should not only beware, but also be aware of sth. So students are inspired to discuss what should be aware of as a consumer. Their answers are presented on the blackboard. After the discussion, a conclusion can be made:
As we have learned, there are so many dissatisfactory advertisements. They have many negative influences. Of course, advertisers are responsible. In the meanwhile, consumers should not only beware, but also be aware. Thanks to your suggestions, we can be wise consumers.
Purpose:
a. To help students fully understand the text and the topic of advertising. b. The structure of the passage will be presented clearly in their mind. c. Correct codes of ethics will be formed. 5. Output activity
After reading and interpretation, they are invited to take part in the output activity. A bridge between input and output has been built. With all the information on the blackboard, they are asked to introduce the problems and negative influences of the dishonest advertisements and to put forward suggestions.
Afterwards, they are advised to combine all the discussion together into a letter of suggestions.
Purpose:
To encourage students review what they have learned and apply it into practice. 6. Assignment
a. Finish the letter and polish its style.
b. Surf the internet for the techniques used by advertisers and share them with each other. V. Blackboard design
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