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视频标签：Inside,advertising
所属栏目：高中英语优质课视频
视频课题：高中英语人教版选修九Book9 Unit 5 Inside advertising Writing an advertisement青海省优课
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高中英语人教版选修九Book9 Unit 5 Inside advertising Writing an advertisement青海省优课
Teaching Plan
Unit5 Inside advertising Writing Period
Instructional Content：Unit5 Inside advertising Writing an advertisement Book9 Instructional Objectives:
1.Knowledge aims:
* Enable the students to learn about the form of an ad and are able to write an ad for a restaurant.
2.Ability aims:
* Teach students to learn the writing ability. 3.Value aims:
* Enlarge the skills of students of learning the writing.
Analysis of Teaching Section：This unit mainly talks about different types of advertisements and their effects. This writing period is about persuasive writing—an advertisement. So this lesson plays an important role in this unit---how to use what Ss learnt in this unit to write an advertisement so as to persuade customers. Analysis of Studying Condition：The students in this grade have known some basic knowledge of advertisement, and they are active in mind. They are able to express simple ideas in simple English under the teacher’s guidance. And they are more interested in concrete images, so in the process of teaching, I will make full use of the pictures.
Teaching Important Points :
Learn to write an ad. for a restaurant. Difficult Points:
Learn how to use proper words and expressions to organize an ad. for a restaurant. Teaching Methods：
Task-based approach, Free discussion method Pair work or individual work method.
Teaching Aids：
A projector, Multi-media ,The blackboard
Profile
Review A quick review.
Warming up Questions about the food.
Presentation
Show the way of learning the knowledge.
Homework
Write a favorite advertisement. Summary
Brief introduction of the
whole class. Practice
Practice the writing ability.
Teaching Procedures
Step 1 Review
Time 5 mins
Detail
Step1:At the begin of the lesson. Everyone will dance together to enjoy the hot popular song “KALULI”.
Step2:Teacher asks a question to students:
2
Teacher:How many food mentioned in this song? What are they?
Students: ......
Teacher shows the picture that what are mentioned in the song?
Teacher:How can we separate the food we talked about?How will the boy like when he always having junk food? What about girl? Students:.....
Teacher:What will be like if animals are fat?(Teacher will play a short movie.) Students:...........
Purpose 1. To catch students’ attention about the topic.2. To set up interest in the topic.
Step 2 Warming up
Time
10 mins
Teacher shows them one picture about restaurant. Question：Where would you like to go out to eat? Why?
Suggest answer: Because the food is delicious./The environment is quiet and elegant./The service is considerate.
Purpose To let students have a general idea about the restaurant.
Step 3 Presentation
Time
15mins
Detail
Step1:Today let’s write an advertisement of restaurant. So let’s see the advertisement we have already learned in our book. Show them two short ads adopted from the reading part from Book3. Ask students to read it.
Tired of all that fat? Want to feel fit and energetic?
Want to lose weight? Come and eat here! Discounts today! Come inside Yong Hui’s slimming Our food give you energy all day! Restaurant.
Only slimming foods served here. Make yourself thin again!
Step2 Teacher will ask students a question.
Q: What do we need when we write an advertisement?
Answer will be given:1.Name 2.Slogan(口号) 3.Food/drink 4.Sale promotion 5.Special feature
Step3 Teacher will use one restaurant to make an example then ask students think about their own advertisement of restaurant and show it.
Name Yong Hui’s Restaurant /
Slogan(口号） Make yourself thin again! Our food give you energy all day! Food
slimming foods / Sale promotion / Discounts today! Special feature
lose weight
feel fit and energetic
Purpose To make students have a whole idea about writing an advertisement.
Step 4
Practice
Time
20mins
3
Detail
1. Writing time(10 minutes)
1)Choose a restaurant.( Qinghai People restaurant, KFC restaurant, Hunan People restaurant.) 2)Work in groups of four to write an ad for this restaurant.
Purpose To cultivate students’ ability of finishing task in groups and make students have a better understanding about the topic
Step 5 Summary
Time
5mins
Detail
Q1 What’s the form of an ad for a restaurant?
Suggest answer: name, slogan, cuisine style, food/dishes, special features, sales promotion, business time, address/telephone number.
Purpose Enable students to remember what we have learned from this lesson.
Step 6 Homework
Time 1min Detail Homework1: Write an advertisement for a restaurant in your hometown
Homework2: Find an interesting advertisement.
Purpose 1. Homework is so important. It is necessary for students to master the knowledge they
learned after class.
2. It is one way to evaluate whether the students achieve the teaching aims. Step 7
Reflection
Teacher will predict the good point and weakness point of this lesson. Good point : 1. The learning plan paper of the new lesson is useful to students to have a general idea of the lesson. They will be more interested in the new knowledge.
2. Teacher set many activities to ask students practice the knowledge connected with the reading passage.
3. Students play a very important role in this lesson. Teacher just an organizer of this class and help students to get the idea of the reading passage.
Weakness point:
1. Students are overwhelming for the knowledge from this lesson. The content of the new knowledge is 90%. So it may be a little difficult for students to digest it.
2. Base the huge tasks; teacher may push students to finish the tasks as fast as they can. And students will suffer a big anxiety.
Purpose of
design
1. The reflection part is helping teacher to record the shortcoming of this lesson. Teacher will correct it and pay more attention to this weakness in next lesson. 2. It is also a way for teachers to improve their teaching ability more effective and
perfect.
Step 8
Black board Design Teacher will divide the blackboard 3 parts. On the left side, I will present the each step of the lesson. On the right side, I will present some extensive knowledge or some question may from students. Unit5 Inside Advertising writing
Steps: 1. 2. 3. Activities: presentation: Key words and phrases： 1. 2.
Purpose of
design
Enable students to write down on their English Notebook to help them clarify the main idea of lesson The evaluation Teacher gives the chart to ask students to check it .
4
of the lesson Things I can do
Evaluation 1.I can summarize the main idea of the topic today. YES NO 2I have learned about the healthy habit.
YES NO
3.I can apply one vocabulary from the reading passage to my future writing.
YES NO 4.I can use some new words and structures from this lesson. YES NO 5.I have learned to find out the key words that give the main idea of the listening.
YES NO 6.I have learned what kind of writing can be counted as good writing.
YES NO 7. I have learned to use a mind map to do brainstorming. YES NO
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